Lisa is a Detroit-based freelance graphic designer, specializing in brand/identity design. She obtained her BFA from the College for Creative Studies in 2016 and now partners with strategy firm The Utmost Group and design studio Who’s That? to create and develop dynamic brands.
When we lead with passion, creativity is naturally unleashed through ideas unseen.
Consider every experience an opportuity to learn something new.
You cannot understand the vantage point of others until you have first experienced it yourself.
If you cannot trace a concept back to it’s initial source, that concept has no substance.
The result of creating without any inhibitions nor judgements.
Design is thoughtfully applying the same principles over and over, through giving form to different ideas.
Critical thinking should derive from a place of design ethos, not ego.
To share ideas we must first define them in the simplest terms.
When we stop challenging our ability to improve, then we have lost faith in our potential.
Find a great mentor, but also mentor others. This will help broaden your own understanding.
Understand your brand: who you are, what you’re about and what you are not about.
Trust your intuition and think for yourself. Only you know the journey your supposed to be on.